7 Print Design Marketing Ideas For Your Business Growth

Feb 20, 2024 | Print Design

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Print-Design-Marketing-Ideas

Running a small business in Nigeria, you already understand the numerous challenges encountered when it comes to marketing and driving growth. It can be hard to get new customers and stand out in a busy market when you don’t have a lot of resources.

However, print design marketing techniques can be a very good way for any small business to get more customers and make more money. Print items like business cards, flyers, brochures, and package designs can help you get your message across, make sales, and reach your target audience as a small business owner.

Print design must be embraced as an integral part of your brand identity if you want to drive business growth with an effective brand strategy. As I wrote in an article for StarRose Designs: 7 Branding Tips That Will Help You Drive Small Business Growth,

Branding is a crucial aspect of any business, especially for small businesses aiming for growth and recognition in a competitive market. Effective branding goes beyond just a logo or a tagline– it encompasses the entire identity and perception of your business.

In this piece, we will talk about some print design marketing ideas you can use to get the word out about your small business and build its brand.

1. Simple Business Card Printing

You may think a business card is now old school. After all, you can easily exchange numbers or social media information, so you wouldn’t see the need for a business card. Come to think of it, many of us will have a serious impression of anyone who shares a business card with us. 

Business cards are small and printed. They usually have the name of the company or person, their job title, contact information, and a logo on them. Today some can have QR codes that can be digitally scanned with any smartphone for more information

In Nigeria, business cards are an important part of doing business, and people often exchange them at meetings and other events where people can meet each other. Potential customers may remember a well-designed business card for a long time, and it can help show that your company is skilled and reliable.

business-card-print-design-marketing-idea

It’s important to think about the following things when making a business card:

  • Logo: Your logo is a picture of your brand, and it should be in a visible place on your business card.
  • How to get in touch: On your business card, you should put your name, job title, phone number, email address, and website address. If it makes sense, it’s also a good idea to include your social media usernames.
  • Offer something of value: On your business card, talk about what makes your company different from others in the same field.
  • Design: Pick a design that fits the spirit of your brand and speaks to your audience. If you want your business card to stand out, use big fonts, bright colors, or interesting forms.

As a small business owner in Nigeria, you can make a good first impact on potential customers, build your brand, and show that you are trustworthy and professional by spending money on well-designed business card design.

 

2. Printed Flyers and Brochures

Businesses use printed flyers and handouts, two types of print marketing materials, to get the word out about their goods and services. There are some important differences between the two, even though they are both written on paper and have information about a business or product.

A flyer is a single piece of paper that is usually used to let people know about a sale or event. To get the word out to a lot of people, flyers are often handed out or put up in public places. To get people’s attention, they are often printed in full color and may have a mix of pictures, writing, and graphics.

Flyers are a great way to get people excited about a limited-time deal and make them feel like they need to act quickly.

A printed brochure, on the other hand, is a more in-depth piece of marketing print design. It usually has more than one page of details about a business or product.

Brochures are often used to make sales. They can be given out at trade shows, in-store displays, or through direct mail. They might have a mix of text, pictures, and drawings to give more information about a product or service’s features and benefits.

Printed-Flyers-and-Brochures

When leveraging flyers and brochures as a print design marketing strategy, it is important to consider

  • Design: To get people’s attention and get your message across on a flyer or brochure, use big letters, bright colors, and images that stand out.
  • What you should do: There should be a clear “call to action” that tells the person what they should do, like going to a website or buying something.
  • Audience in mind: Make sure that the flyer or brochure’s message and style are geared toward the exact people you want to reach. A flyer advertising a show would look and say something different from a brochure advertising a financial planning service.

Flyers and brochures can be very useful for your small business if you want to reach people in a target area. You can get people excited about your products or services, promote them, and eventually make more sales by using print design marketing assets that look good and focused on the right target audience.

3. Magazines and Catalogues

Businesses often make use of catalogues and magazines as print design marketing materials to show off their goods and services and connect with the people they want to buy them.

A catalogue is a printed book or magazine that lists items for sale and usually includes costs and full descriptions of the items. Catalogues are a common way for stores to show off their goods. They can be sent out in the mail, put up in stores, or given out at event shows. 

In addition to detailed descriptions and prices, they usually have high-quality pictures of the goods. Sometimes they also have special deals or discounts.

Magazines, on the other hand, are printed books that usually have stories, articles, and other things that are related to a certain subject or business. Magazines usually come out regularly, like once a month or every three months, and they may be aimed at a certain group of people. 

To reach more people and raise knowledge of their brands, businesses may choose to put ads in magazines that are read by the people they want to reach.

It’s important to think about the following when making brochures and magazines as a print design marketing strategy:

  • Design: Use high-quality pictures and design elements to make a publication that looks good and grabs the reader’s attention.
  • information: Include relevant, interesting, and useful information for the intended audience. This could include full product descriptions and prices in catalogs, while in magazines it could include articles, interviews, and other editorial material.
  • Branding: Use consistent branding throughout the publication to make it easier for people to recognize your brand and build a strong brand personality.
  • Distribution: Pick a way to get your ads to the right people, like using the mail, in-store displays, or magazine subscriptions.

Businesses in Nigeria that want to reach more people with their goods and services can use brochures and magazines as effective marketing tools. Businesses can get people interested in and support their brand by using visually appealing designs and useful content. This will lead to more sales and a loyal customer base.

Postcard-Print-Design-Marketing

4. Postcard Print Design

They might seem meaningless but how do you feel when you see postcards with some very interesting scenes you like? Postcards can be a good way to show your business as a brand with a belief in sharing beautiful information without being salesy.

They are small, rectangular cards with a message or call to action on the back and a picture or design on the front. Businesses often use postcards to advertise a certain product, service, or event, and they can be a good way to reach the right people.

Postcards are usually made on cardstock or heavy paper. They can be any size from 4×6 inches to bigger. On the front of the postcard, there is generally an interesting picture or design that goes with the message. You can find the message or call to action on the back of the letter, along with any contact information you might need, like a phone number or website.

When printing postcards, you should think about the following things:

  • Design: Use an eye-catching design that gets the reader’s attention and shows what you want to say completely.
  • Message: Make sure the message is short and to the point, and include a clear “call to action” that tells the reader what they should do.
  • Audience in mind: Make sure that the postcard’s message and style are perfect for the people you want to reach. A postcard advertising a sale of women’s clothes would look and say something different from a postcard advertising a new restaurant.

In Nigeria, companies can use postcards to reach the right people and get people interested in their goods or services. Businesses can get potential customers’ attention and get them to do something, like visit a website or make a purchase, by using clear messages and designs that look good. As part of a direct mail strategy, postcards can work especially well because they let businesses send a specific message to a specific group of people.

Sometimes getting the best out of your printing services can be a stumbling block to fully embracing print design marketing as a business growth strategy. You may, therefore wish to read: How To Get The Best From Your Printing Service

5. Package Print Design

Packaging design is the process of planning and making the boxes or wrapping materials that keep things safe, move them, and sell them. Packaging is an important part of marketing because it’s often the first thing a customer sees about a product.

Good packaging design can help you get and keep customers, spread the word about your business, and make more sales.

In Nigeria, packaging is very important in many fields, like cosmetics, household goods, and food and drinks. The packaging’s design should be both practical and useful, and it should also show the brand’s identity and message.

Package-Print-Design

Things to consider when utilizing package print design marketing:

  • Materials: Pick materials that will last and are right for the item being packed. To give you an example, food products might need materials that don’t absorb wetness and keep the food fresh, while cosmetics might need materials that look good and keep the product safe from light and air.
  • Branding: Use branding elements like logos, color schemes, and fonts in the design of the packaging to make the brand look more consistent and help people remember it.
  • Functionality: Make sure the package is simple to open and use, and that it keeps the product safe while it’s being shipped and stored.
  • Sustainability: Think about how the design and materials of the packaging will affect the earth, and try to use materials that can be recycled or broken down naturally.

Designing packaging materials can have a big effect on the growth of a business in Nigeria. Good packaging can make items stand out on store shelves and attract customers. It can also help build brand loyalty and help establish a company’s personality.

Your business can drive growth by making your packaging stand out and improving its marketing effectiveness.  Always think about the materials, branding, usefulness, and long-term use of your packaging print design marketing strategy.

6. Signage as a Print Design Marketing Strategy

Many business owners would not give too much thought to signage design especially when facing other numerous challenges in a country like Nigeria.

Some can even use school chalk to scribble something on a board. But depending on the business you do, a great first impression is an effective marketing strategy anytime.

Any kind of picture or image display that tells people about something, promotes a product or service or shows directions is called signage. Signs are often found in public places, stores, and business buildings. They can be put up indoors or outdoors.

An effective signage design can help your business marketing by bringing in customers, getting important messages across, and strengthening brand identity.

In Nigeria, companies, especially those in the retail and hospitality industries, use signs as an important part of their marketing plans.

newerahomes-signage-as-a-Print-Design-Marketing

Using signage as a print design marketing strategy, you should consider the following:

  • Visibility: Make sure that the signs can be read from a distance and stand out from the rest of the area. You can do this with bright colors, typefaces that stand out, and images that are easy to see.
  • Message: Make sure the sign’s message is short, clear, and easy to understand. Cut down on the noise and focus on getting across one main point or call to action.
  • Branding: Use branding elements like names, color schemes, and fonts in the design of the signs to make the brand look more consistent and help people remember it.
  • Location: Think about where the sign will go and make it fit in with its surroundings. For instance, signs outside might need to be weatherproof and long-lasting, while signs inside might need to look better and be more interesting to look at.

Your business can stand out in a busy market and get people interested in what you offer with good signage. It can help you to make a strong visual impression and improve your overall marketing by thinking about where, how visible, what the message is, and how the sign is branded.

7. Direct mail marketing strategy

Direct mail is a way to market that includes sending real mail to a specific group of possible customers. The mail is sent straight to the mailbox of the receiver and can be postcards, brochures, catalogs, or letters.

When it comes to marketing, direct mail is very specific and can be used to reach certain groups of people. A small business might use direct mail to reach possible customers in a certain area or to reach customers who have shown interest in a certain product or service.

One more benefit of direct mail is that it lets you keep track of how many people respond. Businesses can see how many people responded to their direct mail, how many of those people bought something, and what the campaign’s total return on investment (ROI) was.

You can use this information to make your next marketing campaigns better and your overall marketing plan better.

When it comes to marketing for small companies in Nigeria, direct mail can be very effective, especially when trying to reach customers who might not have access to digital channels.

Small businesses can reach their target audience, get their message across, and boost sales by sending personalized direct mail that looks good and is aimed at specific groups of customers.

Direct-mail-marketing-strategy

A few things to note when using a direct mail marketing strategy in Nigeria include:

  • The Nigerian postal system isn’t always reliable, though, which could hurt the success of direct mail efforts. 
  • Also, direct mail marketing in Nigeria can be more expensive than other types of marketing, like social media or email marketing. Make sure to consider ways to help Maximize Your Printing Budget
  • To be successful, businesses should do a lot of study on the people they want to reach and pick a direct mail service provider with a good reputation.

Conclusion on Print Design Marketing Ideas

Print design marketing strategies can be a very good way for small companies in Nigeria to build their brand and get the word out about their business. Small businesses can reach their target audience, get their message across, and boost sales with tools like business cards, flyers, postcards, direct mail, brochures, packaging, and signs.

When used correctly and with awareness of the people and traditions in the area, print design marketing strategies can help small businesses get past marketing problems and grow over time.

Leverage a fruitful partnership printing with IhemDavis to unlock excellent printing services that put your brand on the path to business success.

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Author

Written by Okwukwe Davis

Originally trained as an Optometrist, now as a Web Design Strategist & Digital Marketer, Okwukwe helps Nigerian SMEs, Optometry Eye Clinics, and growing professionals align design with a strategy for brand growth through his design studio- StarRose Designs